2438 St Claude Ave, New Orleans, LA 70117 (504) 827-1519


NewYork Times

Five Places to Visit in New Orleans
1. Morrow’s
“Morrow’s is a new spot in New Orleans, run by a young black entrepreneur who used to be a club promoter. His mom is the chef. It’s another place with authentic cuisine, with a menu really off the chain. My favorite is their crawfish pasta. It comes with fried fish on top and garlic bread — scrumptious!”

2438 St. Claude Avenue; morrowsnola.com


New Orleans and Korean classics, combined
The open, airy decor of Morrow’s may make you wonder if you’re hip enough to enter, until you gaze up at the cursive neon sign behind the bar that reads “The Morrow of the story…” That kind of dad joke humor reminds you it’s a family affair at Morrow: Owner and event promoter Larry Morrow and his mother, chef Lenora Chong, run the restaurant. Chong, who previously helmed Lenora’s Grill in Pontchartrain Park, brings classics like file gumbo and BBQ shrimp to the menu, along with Korean fare. The bibimbap allows its fresh ingredients to shine, while sesame ginger wings pay homage to Korea’s love affair with huraideu-chikin.


The Hottest Brunches In New Orleans
This hip St. Claude Avenue corner-spot from event promoter Larry Morrow and his mother, Lenora Chong, serves brunch on Sundays from 10:30 a.m. to 5 p.m. with sweet potato pancakes, shrimp and parmesan grits, catfish Benedict, crab cake Benedict, and salmon and parmesan grits. A 33-ounce pitcher of mimosas runs $22. Morrow’s isn’t big and does get busy, so come prepared to wait for a table.


Best New Restaurants In New Orleans
Larry Morrow is a man not shy about his own name: His local events promotion company is called Larry Morrow Events; his book, All Bets On Me: The Risks and Rewards Of Becoming an Entrepreneur is published by Larry Morrow Publishing; and the neon script letters hanging above the bar at the stylish new restaurant that he recently opened in the Marigny read “The Morrow of the Story….” But the kitchen belongs to Morrow’s mother, Lenora Chong, and she turns out a fine selection of New Orleans soul food: head-on barbecue shrimp; fried oysters, catfish, shrimp and soft-shell crab piled into a tower called the “Just Watch”; a rich and ruddy crawfish etouffee—along with a handful of Korean dishes. Kick things off with a sizzling plate of chargrilled oysters that taste of smoke, butter, and brine.


Morrow’s, a buzzy new restaurant in Marigny
Dining at Morrow’s on St. Claude Avenue can feel like a party.

This shouldn’t come as a surprise, given that the new restaurant’s proprietor is local event promoter, entrepreneur and writer Larry Morrow. He built a following by bringing people together at concerts and events.

He has created a similar vibe at Morrow’s. The restaurant has a clubby appearance from the outside — there is valet service and, on weekends, a security guard at the door — but that belies the homespun comforts of New Orleans Creole cooking inside.

Morrow and his mother, chef Lenora Chong, opened the restaurant in April. For years, Chong ran Lenora’s Grill in Pontchartrain Park, and her culinary chops account for much of the magic here.


New Orleans cooking blends with Korean cuisine at Morrow’s

When Larry Morrow opened his new restaurant, he had a resource any first-time restaurateur would envy: an email list with 100,000 names.

Morrow has already built a career locally as a concert and event promoter. That background helped him immediately draw crowds to Morrow’s, the St. Claude Avenue restaurant he opened with his mom, Lenora Chong. On a recent Friday afternoon, between the lunch and dinner hour, the restaurant was packed.